Help Businesses Thrive Through Automation

Our Story

Trafft’s own story started in 2020, but overall it began much earlier when we created Amelia WordPress Booking Plugin with our team of 5 people back then. We discovered the need for ‘hands on’ solutions that would be present in people’s everyday lives and make them easier.

People don’t wake up in the morning thinking about new technologies, but live their lives, run their businesses, and deal with everyday pains and problems. That’s why we didn’t ever run for crazy innovative and disruptive ideas just for the sake of it. We believe that technologies should aim to solve people’s problems and not dictate the rules.

The niche where we saw that lots of aspects could be optimized and improved for all parties for a “smoother” experience was the service industry niche. So, the first step for us was automating booking for WordPress websites. When we launched our plugin, the market response was great. People loved the simplicity, intuitive interface, and nice experience for their customers.

After a successful first step, we created and launched Trafft as the next step. White optimal and smooth booking is still at the “heart” of the platform, Trafft goes much beyond that. It works as a standalone tool that synchronizes and coordinates most of the aspects of a service business - marketing, sales and CRM, accounting, invoicing, employee management, constant online availability, business KPI monitoring, and many more. What also makes Trafft stand out is the customer support that helps users along the way with both technical and business matters.

Trafft’s prelaunch happened in the last weeks of 2020, and we used almost a complete year to test-drive it with just a few customers, to roll out new features and make sure everything works perfectly. Then, in late 2021/early 2022 we launched it for a wider audience, and it’s been growing rapidly since then.